Full CLV Calculator (with Financials)

 

How to Use the Full CLV Calculator

You only need to enter four numbers – please only type over the numbers in the white cells – the numbers in the orange cells are automatically calculated for you.

To calculate the customer lifetime value, you will need to enter:

  • Average customer acquisition costs
  • Average customer profit contribution per year
  • Average annual customer retention rate
  • An appropriate discount rate (normally in the range of 10%-20%)

Interpreting the CLV Output

Please refer to the article on CLV and financial metrics available on this website.

Related Topics

If you do NOT want to use a discount rate, then please use the Quick CLV calculator.

If you have changing profit contributions and/or retention rates over time, then please download the free Excel template for customer lifetime value.