Welcome to the Comprehensive Guide to Customer Lifetime Value

 

Welcome to the Comprehensive Guide to

Customer Lifetime Value

This website is designed to help you understand the more detailed aspects of calculating customer lifetime value (commonly abbreviated to CLV or CLTV) and using it to improve marketing performance.

This website is designed to be quite comprehensive for marketers And university students looking for a better understanding of customer lifetime value (CLV). Key topic areas and resources available on this website for CLV include:

Author

This website and its supporting tools has been prepared by Geoff Fripp, who teaches Marketing Metrics in the Masters of Marketing program at the University of Sydney.