Videos on CLV

There are the CLV videos available:

  1. Using the free Excel CLV template (available for download on this site)
  2. A step-by-step guide to the CLV formula and calculation
  3. Using Excel to calculate CLV (without the above template)
  4. A guide to understanding discount rates
  5. An overview of financial metrics for marketing
  6. Calculating customer equity
  7. What is customer equity?
  8. CLV Lifetime Period with Growing Retention Rates
  9. Calculate per Customer Profit in a Banking CLV
  10. What Discount Rate to Use in CLV?
  11. Using the Free CLV Template for New and Existing Customers