A Choice of Two Free CLV Calculators
There are two free customer lifetime value calculators for use on this website.
The first option is based on the simple customer lifetime value formula and ideal for marketers new to the concept of CLV. It is very easy to use and only requires three numbers to calculate CLV. This is the quick online CLV calculator.
The second CLV calculator is for marketers who need to use and apply an appropriate discount rate and to generate a range of financial metric outcomes, such as ROMI and IRR. This is called the full CLV calculator.
For more advanced users and those marketers undertaking a more formal customer lifetime value, then it is recommended that you download and use the free Excel CLV template also available on this CLV website.